Does Your Business Card Represent

Business Meetings, casual events and business conventions are all ideal locations to distribute business cards. Used for "networking" and to remind a potential client about services or to help them remember all of a .pany’s contact information, business cards can say a lot, or not enough, about a business or professional. Not enough? While the primary function of any business card is to provide contact information for a business or individual, they can also serve as potent tools for marketing and forwarding a business’ goals. The design elements, textual content and even the cardstock selected may successfully convey a great deal about a business, or if the card is poorly designed it may fail to give the right information. Of course a small card jammed full of information will usually send a poor impression, but a business card can still contain an impressive amount of data. First, let’s take a look at the "basics" – cardstock, ink and design. Any business should match corporate identity, or serve to give a good idea about a particular business, with their basic choices in cardstock, ink color or style and design. Cardstocks .e in an enormous number of weights, colors and styles. There are impressive linens, glossies and even "handmade" choices that each provides a distinct appearance or message. For example, an independent seller of books could opt for a heavier card stock with a simple logo and basic contact information, while a corporate professional might have their name, title, and numerous ways of contacting them on a glossier card with the pre-designed corporate logo and information. Each of the above cards would tell a great deal about the bearer, and are both good examples of what a business card is capable of "saying". That bookseller’s heavier weight card would immediately present the idea of the heavy paper weight in older and high-quality books. The streamlined information would serve to illustrate that the business too is simple and basic – the card bearer is someone who sells high-quality books. The corporate logo and glossier card of the business professional immediately carries with it the identity of the .pany for which the person works. While cardstock and textual content offer an immediate message, even the text style and ink can present an indicator about the business or professional as well. Some printers make embossing, foils and raised print available to their business card customers. These choices can make a business card even more eye catching and memorable, especially if an appropriate text style and design ac.pany them. For example, if that bookseller decided to use a raised ink on their logo and text, and chose a bolder "font" for the print job they could quickly create a very distinct message with their simple business card. Alternately, that same professional could choose a foil or colored ink to create an entirely different look, and therefore present an entirely different message. A business card may be small and easily misplaced, but if the right cardstock, design and inks are selected they can create strong impressions that help to make a business or professional much more successful. About the Author: 相关的主题文章: